{"id":14086,"date":"2021-07-08T11:51:16","date_gmt":"2021-07-08T11:51:16","guid":{"rendered":"https:\/\/www.canadiancasinos.ca\/?p=14086"},"modified":"2021-07-08T11:51:16","modified_gmt":"2021-07-08T11:51:16","slug":"loto-quebec-takes-measures-against-online-casino-ads","status":"publish","type":"post","link":"https:\/\/casinolion.ca\/fr\/news\/loto-quebec-takes-measures-against-online-casino-ads\/","title":{"rendered":"Loto-Qu\u00e9bec prend des mesures contre la publicit\u00e9 des casinos en ligne"},"content":{"rendered":"

Loto-Qu\u00e9bec est pr\u00e9occup\u00e9 par le nombre croissant de publicit\u00e9s de casinos en ligne ill\u00e9gaux, car elles induisent certaines personnes en erreur. Un porte-parole de la soci\u00e9t\u00e9 d'\u00c9tat a d\u00e9clar\u00e9 que les publicit\u00e9s diffus\u00e9es par de nombreux m\u00e9dias s\u00e8ment la confusion parmi les joueurs, qui croient que les casinos ill\u00e9gaux font partie de l'offre de la soci\u00e9t\u00e9 d'\u00c9tat, ce qui n'est pas le cas.<\/p>\n

L'agence de la Couronne a r\u00e9cemment r\u00e9v\u00e9l\u00e9 qu'elle travaillait sur des mesures et des actions visant \u00e0 rappeler aux joueurs que sa plateforme en ligne LotoQuebec.com<\/em> est le casino num\u00e9rique en ligne r\u00e9glement\u00e9, s\u00e9curis\u00e9 et exploit\u00e9 l\u00e9galement dans la province. Malgr\u00e9 son pouvoir limit\u00e9, la soci\u00e9t\u00e9 continuera \u00e0 lutter contre les plateformes ill\u00e9gales afin d'attirer les joueurs vers la sienne.<\/p>\n

Des publicit\u00e9s d\u00e9routantes<\/h2>\n

\"\"<\/p>\n

Cependant, les cha\u00eenes de t\u00e9l\u00e9vision et leurs politiques d'autor\u00e9gulation ne sont pas d'accord avec le point de vue de la soci\u00e9t\u00e9 d'\u00c9tat. Les cha\u00eenes peuvent faire de la publicit\u00e9 pour des entreprises en ligne ill\u00e9gales si elles ne font pas la promotion du site web .com qui leur rapporte de l'argent, et si elles le font \u00e0 la place, ils peuvent faire de la publicit\u00e9 pour le .net<\/strong> o\u00f9 les utilisateurs peuvent jouer gratuitement. Les cha\u00eenes sportives font souvent la promotion de sites web ill\u00e9gaux tels que Bet99 par exemple.<\/p>\n

CBC est l'une des cha\u00eenes qui diffusent en anglais le mat\u00e9riel de marketing de Bet99 pendant les matchs des Canadiens de Montr\u00e9al. Chuck Thompson, responsable des affaires publiques \u00e0 la CBC, a d\u00e9clar\u00e9 que Sportsnet est la cha\u00eene de t\u00e9l\u00e9vision la plus populaire au monde. d\u00e9tenteur du droit exclusif pour la LNH<\/strong> au Canada et vend la publicit\u00e9 pour les jeux, ce qui signifie que la question devrait \u00eatre dirig\u00e9e vers eux et non vers la cha\u00eene.<\/p>\n

Sarah Grossman, directrice des communications de Sportsnet, une filiale de Rogers Media, a d\u00e9clar\u00e9 que les publicit\u00e9s pour les casinos en ligne \u00e9taient conformes aux normes du secteur. Elle a expliqu\u00e9 que toutes les publicit\u00e9s diffus\u00e9es sur les cha\u00eenes de Sportsnet, y compris le jeu gratuit Bet99, ont \u00e9t\u00e9 approuv\u00e9es par ThinkTV, un organisme d'autor\u00e9glementation qui a pour mission d'assurer le respect des normes de l'industrie. n'a pas de querelles<\/strong> en montrant les promotions.<\/p>\n

Les Normes canadiennes de la publicit\u00e9 se sont \u00e9galement prononc\u00e9es sur le probl\u00e8me. Catherine Bate, responsable juridique et politique de l'organisation, a d\u00e9clar\u00e9 que celle-ci \u00e9tait financ\u00e9e par les annonceurs et que les m\u00e9dias faisaient une diff\u00e9rence entre les sites .com payants et les sites .net gratuits. Elle a poursuivi en d\u00e9clarant que l'organisation avait d\u00e9j\u00e0 analys\u00e9 la question et les publicit\u00e9s. n'interf\u00e8rent pas avec le code de l'organisme<\/strong>.<\/p>\n

Am\u00e9lioration des offres<\/h2>\n

Alors que Loto-Qu\u00e9bec poursuit sa bataille juridique contre les plateformes ill\u00e9gales de casino num\u00e9rique, la Couronne s'assure que ses offres en ligne sont toujours \u00e0 jour. L'agence a r\u00e9cemment acquis les services de Greentube<\/a>, qui est un fournisseur europ\u00e9en de contenu de jeux avec un catalogue de titres exceptionnel. Les favoris des fans tels que Book of Ra\u2122 deluxe, Apollo God of Sun\u2122, et Lucky Ladies Charm\u2122 deluxe.<\/em><\/strong> sera l'un des premiers titres lanc\u00e9s en province.<\/p>\n

La soci\u00e9t\u00e9 d'\u00c9tat a \u00e9galement prolong\u00e9 r\u00e9cemment son contrat avec l'important d\u00e9veloppeur de produits de loterie Pollard Banknote Limited<\/strong>. Les deux entreprises ont jusqu'\u00e0 pr\u00e9sent b\u00e9n\u00e9fici\u00e9 d'une coop\u00e9ration sans faille, et sont heureuses de \u00e9tendre leur partenariat<\/a> jusqu'au 31 janvier 2022 au moins. Le prestataire continuera \u00e0 fournir \u00e0 l'agence d'\u00c9tat ses impressionnantes offres de billets instantan\u00e9s, qui remportent un franc succ\u00e8s aupr\u00e8s des habitants.<\/p>\n

Source<\/strong>: Joncas, Hugo \u201cLoto-Qu\u00e9bec cible les publicit\u00e9s des casinos en ligne ill\u00e9gaux<\/a>\u201d, The Peterborough Examiner<\/em>, 7 juillet 2021<\/p>","protected":false},"excerpt":{"rendered":"

Loto-Qu\u00e9bec est pr\u00e9occup\u00e9 par le nombre croissant de publicit\u00e9s de casinos en ligne ill\u00e9gaux, car elles induisent certaines personnes en erreur. Un porte-parole de la soci\u00e9t\u00e9 d'\u00c9tat a d\u00e9clar\u00e9 que les publicit\u00e9s diffus\u00e9es dans de nombreux m\u00e9dias s\u00e8ment la confusion chez les joueurs, qui croient que les casinos ill\u00e9gaux font partie de l'offre de la soci\u00e9t\u00e9 d'\u00c9tat, ce qui n'est pas le cas [...]<\/p>","protected":false},"author":6,"featured_media":14082,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[70],"tags":[],"class_list":["post-14086","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"yoast_head":"\nLoto-Qu\u00e9bec Takes Measures Against Online Casino Ads<\/title>\n<meta name=\"description\" content=\"Loto-Qu\u00e9bec is going to target commercials from illegal online casinos next, as the advertisement is a cause of confusion for many of the province\u2019s gamblers\" \/>\n<meta name=\"robots\" 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