{"id":14163,"date":"2021-07-23T10:47:26","date_gmt":"2021-07-23T10:47:26","guid":{"rendered":"https:\/\/www.canadiancasinos.ca\/?p=14163"},"modified":"2021-07-23T12:51:54","modified_gmt":"2021-07-23T12:51:54","slug":"thescore-could-see-fierce-competition-in-canada","status":"publish","type":"post","link":"https:\/\/casinolion.ca\/fr\/news\/thescore-could-see-fierce-competition-in-canada\/","title":{"rendered":"TheScore pourrait faire l'objet d'une concurrence f\u00e9roce au Canada"},"content":{"rendered":"

Le Canada est sur le point d'ouvrir un nouveau chapitre en mati\u00e8re de jeux, car les paris unisports sont sur le point de devenir une r\u00e9alit\u00e9. De nombreuses soci\u00e9t\u00e9s de jeux, telles que theScore, bas\u00e9e \u00e0 Toronto, consid\u00e8rent aujourd'hui que le changement qui s'op\u00e8re dans le pays pr\u00e9sente un potentiel et des opportunit\u00e9s de croissance consid\u00e9rables. Toutefois, la soci\u00e9t\u00e9 devra faire face \u00e0 une concurrence f\u00e9roce de la part des titans du secteur, tels que FanDuel et DraftKings, qui poss\u00e8dent une emprise financi\u00e8re bien plus importante.<\/p>\n

Certains analystes de l'industrie pr\u00e9voient que la part de TheScore sur le nouveau march\u00e9 canadien des jeux restera \u00e0 un chiffre jusqu'en 2030. D'autres pr\u00e9voient que l'entreprise pourrait devenir une cible d'acquisition potentielle pour les grands acteurs qui cherchent \u00e0 entrer sur le march\u00e9 qui peut fournir environ CA$28 milliards de volume de paris par an apr\u00e8s la l\u00e9galisation des paris unisports.<\/p>\n

Comp\u00e9tition majeure<\/h2>\n

\"\"<\/p>\n

 <\/p>\n

Chad Beynon, analyste de Macquarie Capital bas\u00e9 \u00e0 New York, s'attend \u00e0 ce que les grands joueurs am\u00e9ricains comme DraftKings, FanDuel, Caesars Entertainment et Barstool Sports d\u00e9pensent plus en marketing que la soci\u00e9t\u00e9 bas\u00e9e \u00e0 Toronto. Il explique que l'un des moyens d'attirer les joueurs consiste \u00e0 d\u00e9penser des millions de dollars en marketing<\/strong> et c'est quelque chose que leScore n'est pas pr\u00eat \u00e0 faire.<\/p>\n

L'analyste a poursuivi en d\u00e9clarant qu'\u00e0 l'heure actuelle, la soci\u00e9t\u00e9 de jeux d\u00e9tient une part de march\u00e9 d'un demi pour cent et d'un pour cent sur les march\u00e9s am\u00e9ricains sur lesquels elle op\u00e8re. Il pr\u00e9voit que l'entreprise aura une part de march\u00e9 de 1,7 %.<\/strong> aux \u00c9tats-Unis et 6,5 % du march\u00e9 canadien<\/strong> d'ici \u00e0 2030.<\/p>\n

Cependant, pr\u00e9sident et directeur g\u00e9n\u00e9ral de l'entreprise<\/strong> John Levy pr\u00e9f\u00e8re rester positif<\/strong> et est optimiste quant au fait que la soci\u00e9t\u00e9 pourrait constituer une base importante de joueurs de paris sportifs au Canada. En mai, M. Levy a expliqu\u00e9 que la soci\u00e9t\u00e9 b\u00e9n\u00e9ficiait d\u00e9j\u00e0 d'un niveau \u00e9lev\u00e9 d'engagement et de reconnaissance de sa marque. Il a affirm\u00e9 que si l'on prend en compte les audiences num\u00e9riques de TSN et de Rogers, aucune entreprise ne s'en rapproche.<\/p>\n

Matias Dorta, un autre analyste new-yorkais, mais pour Roundhill Investment, pr\u00e9dit \u00e9galement que l'entreprise aura du mal \u00e0 s'implanter sur le march\u00e9 canadien, car de nombreux acteurs am\u00e9ricains vont se lancer \u00e0 l'assaut de ce nouveau march\u00e9. M. Dorta consid\u00e8re l'entreprise comme une cible d'acquisition potentielle pour les grandes entreprises et souligne que Las Vegas Sands, bas\u00e9e au Nevada, comme acheteur potentiel<\/strong> car l'entreprise a r\u00e9cemment r\u00e9v\u00e9l\u00e9 son intention d'investir dans la technologie des jeux num\u00e9riques.<\/p>\n

Projet de loi C-218<\/h2>\n

Le S\u00e9nat canadien a r\u00e9cemment adopt\u00e9 le projet de loi C-218, ce qui signifie que les paris sportifs sur un \u00e9v\u00e9nement individuel se rapprochent de plus en plus. Le PDG de theScore, M. Levy, s'est dit optimiste quant \u00e0 l'avenir des paris sportifs. la r\u00e9volution des jeux \u00e0 venir<\/a> du pays. Il estime \u00e9galement que le march\u00e9 ontarien pourrait s'av\u00e9rer aussi importante que la cinqui\u00e8me plus grande juridiction des \u00c9tats-Unis.<\/strong>. L'entreprise envisage de lancer de nouvelles offres et de tirer parti de l'expansion.<\/p>\n

R\u00e9sultats du troisi\u00e8me trimestre 2021<\/h2>\n

Avant cela, l'entreprise de jeux bas\u00e9e \u00e0 Toronto a d\u00e9voil\u00e9 ses r\u00e9sultats financiers pour l'ann\u00e9e 2008, qui s'ach\u00e8ve. Troisi\u00e8me trimestre de l'exercice fiscal 2021<\/strong>. Pour le trimestre, l'entreprise a r\u00e9ussi \u00e0 enregistrer les recettes m\u00e9diatiques les plus \u00e9lev\u00e9es pour un troisi\u00e8me trimestre, estim\u00e9es \u00e0 environ CA$8,9 millions d'euros<\/a>. L'application de la soci\u00e9t\u00e9 a g\u00e9n\u00e9r\u00e9 un total de 73 millions de CA$ au cours du trimestre, dont 30,8 millions de CA$ en mars.<\/p>\n

Source<\/strong>: Lagerquist, Jeff \u201cL'impopularit\u00e9 de l'application am\u00e9ricaine de paris sportifs TheScore pourrait \u00eatre le signe d'un probl\u00e8me au Canada<\/a>\u201d Yahoo Finance<\/em>, 22 juillet 2021<\/p>\n

<\/div>","protected":false},"excerpt":{"rendered":"

Le Canada est sur le point d'ouvrir un nouveau chapitre en mati\u00e8re de jeux, car les paris unisports sont sur le point de devenir une r\u00e9alit\u00e9. De nombreuses soci\u00e9t\u00e9s de jeux, telles que theScore, bas\u00e9e \u00e0 Toronto, consid\u00e8rent aujourd'hui que le changement qui s'op\u00e8re dans le pays pr\u00e9sente un potentiel et des opportunit\u00e9s de croissance consid\u00e9rables. Cependant, la soci\u00e9t\u00e9 devra faire face \u00e0 une concurrence f\u00e9roce de la part de titans de l'industrie tels que FanDuel [...]<\/p>","protected":false},"author":6,"featured_media":14169,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[70],"tags":[],"class_list":["post-14163","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"yoast_head":"\ntheScore Could See Fierce Competition in Canada<\/title>\n<meta name=\"description\" content=\"theScore is on course to experience a tough launch at its home Canada, as the company cannot keep it with industry giants such as DraftKings and FanDuel\u2019s resources\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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