{"id":20585,"date":"2023-09-20T08:05:23","date_gmt":"2023-09-20T08:05:23","guid":{"rendered":"https:\/\/www.canadiancasinos.ca\/?p=20585"},"modified":"2023-09-20T08:05:52","modified_gmt":"2023-09-20T08:05:52","slug":"bclc-promotes-playnow-in-unconventional-manner","status":"publish","type":"post","link":"https:\/\/casinolion.ca\/fr\/news\/bclc-promotes-playnow-in-unconventional-manner\/","title":{"rendered":"BCLC fait la promotion de PlayNow dans une campagne publicitaire non conventionnelle"},"content":{"rendered":"

La British Columbia Lottery Corporation a trouv\u00e9 un moyen peu conventionnel de promouvoir les paris sportifs sur sa marque PlayNow. Ce mois-ci, la Couronne a lanc\u00e9 \u201cPicture Them Naked\u201d qui, comme son nom l'indique, est une nouvelle campagne amusante qui utilise un vieux conseil g\u00e9n\u00e9ralement utilis\u00e9 pour aider \u00e0 calmer les nerfs et potentiellement \u00e9liminer le stress des activit\u00e9s de paris sportifs.<\/p>\n

Au cours des derni\u00e8res ann\u00e9es, les paris sportifs sont devenus de plus en plus populaires non seulement au Canada, mais aussi en Colombie-Britannique. Cependant, des facteurs tels que les cotes et la pl\u00e9thore d'options de pari peuvent \u00eatre accablants pour le parieur occasionnel. Le lancement aura lieu en septembre et sera diffus\u00e9 \u00e0 la t\u00e9l\u00e9vision, en ligne et sur les canaux sociaux de la province.<\/p>\n

Accommoder les parieurs occasionnels<\/h2>\n

\"\"<\/p>\n

BCLC a expliqu\u00e9 que l'objectif de la campagne est de pr\u00e9senter le seul site de jeux en ligne l\u00e9gal de la province, PlayNow, comme une option plus s\u00fbre, tout en l'aidant \u00e0 se d\u00e9velopper. se d\u00e9marquer dans la pl\u00e9thore de publicit\u00e9s pour les jeux d'argent<\/strong>. Ce n'est pas la premi\u00e8re fois que la Couronne adopte une telle approche, puisqu'au d\u00e9but de l'ann\u00e9e, elle a d\u00e9ploy\u00e9 des efforts publicitaires uniques \u00e0 l'occasion des s\u00e9ries \u00e9liminatoires de la LNH.<\/p>\n

Kate Roland, directrice de la cr\u00e9ation de One Twenty Three West, a d\u00e9clar\u00e9 que les publicit\u00e9s pour les paris sportifs sont en grande partie les m\u00eames, car elles sont tape-\u00e0-l'\u0153il, bruyantes et souvent d\u00e9routantes. Cela peut amener les joueurs \u00e0 se demander avec qui ils parient ou o\u00f9 va leur argent. C'est pourquoi la nouvelle campagne vise \u00e0 \u00e9liminer le facteur d'intimidation<\/strong> car PlayNow n'a rien \u00e0 cacher et se concentre sur l'exp\u00e9rience.<\/p>\n

Le spot t\u00e9l\u00e9vis\u00e9 de 30 secondes d\u00e9bute par l'image d'un joueur de football et une voix off indiquant que les jeux d'argent peuvent \u00eatre accablants pour les joueurs novices. Il se concentre ensuite sur une s\u00e9rie de sports t\u00e9l\u00e9vis\u00e9s, dans lesquels toutes les personnes impliqu\u00e9es sont nues<\/strong> avec leurs parties intimes pixelis\u00e9es. Le spot se termine en disant aux t\u00e9l\u00e9spectateurs qu'ils peuvent apprendre \u00e0 parier sur le site s\u00e9curis\u00e9 PlayNow de BCLC.<\/p>\n

Jessica Bieniasz, sp\u00e9cialiste principale de la marque et de la publicit\u00e9 dans le domaine du sport pour l'entreprise, a d\u00e9clar\u00e9 que l'objectif de l'initiative \u00e9tait de r\u00e9duire l'intimidation sur tous les fronts afin que les gens puissent se sentir plus \u00e0 l'aise dans leur vie quotidienne. les gens peuvent s'amuser dans le jeu<\/strong>. Elle a ajout\u00e9 que BCLC voulait s'assurer que PlayNow soit la maison des paris sportifs s\u00fbrs et s\u00e9curis\u00e9s et qu'il soit plus facile pour les joueurs d'apprendre tous les aspects du processus de pari.<\/p>\n

BCLC n'adoptera pas l'approche publicitaire de l'Ontario<\/h2>\n

R\u00e9cemment, Matt Lee, de l'agence de la Couronne, a d\u00e9clar\u00e9 que BCLC ne suivrait pas l'exemple de l'Ontario, \u00e0 savoir interdiction<\/a> que les athl\u00e8tes professionnels ne figurent pas dans les publicit\u00e9s pour les jeux d'argent. Il a rappel\u00e9 que la Couronne a une politique en place<\/strong> lui interdisant d'utiliser des stars du sport ou d'autres c\u00e9l\u00e9brit\u00e9s. BCLC s'efforce de faire de la publicit\u00e9 de mani\u00e8re \u00e0 soutenir la sant\u00e9 des joueurs, en respectant ses propres normes en mati\u00e8re de marketing.<\/p>\n

En outre, M. Lee a \u00e9galement fait remarquer qu'il \u00e9tait int\u00e9ressant de noter que les normes de BCLC dans la province existent depuis un certain temps. Il a ajout\u00e9 que la soci\u00e9t\u00e9 d'\u00c9tat respecte les normes de publicit\u00e9 normes<\/a> qui sont d\u00e9finies par la province et comprend un mandat qui leur permet de ne pas le faire et de ne pas le faire. ne peuvent pas faire appel \u00e0 des c\u00e9l\u00e9brit\u00e9s ou \u00e0 des personnalit\u00e9s du monde du spectacle<\/strong> dont l'attrait s'adresse \u00e0 une population plus jeune.<\/p>\n

Source : Powell, Chris \u201cBCLC se met en quatre pour promouvoir son option de paris s\u00e9curis\u00e9s, PlayNow Sports<\/a>\u201d Le message<\/em>, Le 19 septembre 2023<\/p>","protected":false},"excerpt":{"rendered":"

The British Columbia Lottery Corporation has found an unconventional way of promoting sports betting on its PlayNow brand. This month, the Crown launched \u201cPicture Them Naked\u201d, which as the name suggests is a fun new campaign that utilizes an old piece of advice usually used to help calm one\u2019s nerves and potentially remove the stress […]<\/p>","protected":false},"author":6,"featured_media":20577,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[70],"tags":[],"class_list":["post-20585","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"yoast_head":"\nBCLC Promotes PlayNow in Unconventional Ad Campaign<\/title>\n<meta name=\"description\" content=\"The British Columbia Lottery Corporation has recently launched its latest campaign \u201cPicture Them Naked\u201d to promote sports betting on PlayNow in an unconventional way\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/casinolion.ca\/fr\/news\/bclc-promotes-playnow-in-unconventional-manner\/\" \/>\n<meta property=\"og:locale\" content=\"fr_CA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BCLC Promotes PlayNow in Unconventional Ad Campaign\" \/>\n<meta property=\"og:description\" content=\"The British Columbia Lottery Corporation has recently launched its latest campaign \u201cPicture Them Naked\u201d to promote sports betting on PlayNow in an unconventional way\" \/>\n<meta property=\"og:url\" content=\"https:\/\/casinolion.ca\/fr\/news\/bclc-promotes-playnow-in-unconventional-manner\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-09-20T08:05:23+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-09-20T08:05:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/casinolion.ca\/wp-content\/uploads\/2023\/09\/bclc.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"650\" \/>\n\t<meta property=\"og:image:height\" content=\"433\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Yolina\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Yolina\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimation du temps de lecture\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/casinolion.ca\/fr\/news\/bclc-promotes-playnow-in-unconventional-manner\/\",\"url\":\"https:\/\/casinolion.ca\/fr\/news\/bclc-promotes-playnow-in-unconventional-manner\/\",\"name\":\"BCLC Promotes PlayNow in Unconventional Ad Campaign\",\"isPartOf\":{\"@id\":\"https:\/\/casinolion.ca\/fr\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/casinolion.ca\/fr\/news\/bclc-promotes-playnow-in-unconventional-manner\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/casinolion.ca\/fr\/news\/bclc-promotes-playnow-in-unconventional-manner\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/casinolion.ca\/wp-content\/uploads\/2023\/09\/bclc.jpg\",\"datePublished\":\"2023-09-20T08:05:23+00:00\",\"dateModified\":\"2023-09-20T08:05:52+00:00\",\"author\":{\"@id\":\"https:\/\/casinolion.ca\/fr\/#\/schema\/person\/fafa4f08a6e54df1e174d52200ab2e86\"},\"description\":\"The British Columbia Lottery Corporation has recently launched its latest campaign \u201cPicture Them Naked\u201d to promote sports betting on PlayNow in an unconventional way\",\"breadcrumb\":{\"@id\":\"https:\/\/casinolion.ca\/fr\/news\/bclc-promotes-playnow-in-unconventional-manner\/#breadcrumb\"},\"inLanguage\":\"fr-CA\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/casinolion.ca\/fr\/news\/bclc-promotes-playnow-in-unconventional-manner\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-CA\",\"@id\":\"https:\/\/casinolion.ca\/fr\/news\/bclc-promotes-playnow-in-unconventional-manner\/#primaryimage\",\"url\":\"https:\/\/casinolion.ca\/wp-content\/uploads\/2023\/09\/bclc.jpg\",\"contentUrl\":\"https:\/\/casinolion.ca\/wp-content\/uploads\/2023\/09\/bclc.jpg\",\"width\":650,\"height\":433},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/casinolion.ca\/fr\/news\/bclc-promotes-playnow-in-unconventional-manner\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/casinolion.ca\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"BCLC Promotes PlayNow in Unconventional Ad Campaign\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/casinolion.ca\/fr\/#website\",\"url\":\"https:\/\/casinolion.ca\/fr\/\",\"name\":\"\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/casinolion.ca\/fr\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-CA\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/casinolion.ca\/fr\/#\/schema\/person\/fafa4f08a6e54df1e174d52200ab2e86\",\"name\":\"Yolina\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-CA\",\"@id\":\"https:\/\/casinolion.ca\/fr\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/www.canadiancasinos.ca\/wp-content\/uploads\/2024\/01\/yolina-1-96x96.jpg\",\"contentUrl\":\"https:\/\/www.canadiancasinos.ca\/wp-content\/uploads\/2024\/01\/yolina-1-96x96.jpg\",\"caption\":\"Yolina\"},\"description\":\"Yolina has followed closely the latest development on the Canadian gaming scene over the past years, monitoring the land-based, lottery, and online offerings up for grabs. The dynamic nature of the local lottery and casino fields, as well as the opportunities lying ahead of Canada fire her enthusiasm for what is to come. A sports betting enthusiast, in her spare time Yolina could be found in her natural habitat \u2013 turning the pages of biographies and catching up on the latest stand-up comedy podcasts.\",\"url\":\"https:\/\/casinolion.ca\/fr\/author\/yolina\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"BCLC fait la promotion de PlayNow dans une campagne publicitaire non conventionnelle","description":"La British Columbia Lottery Corporation a r\u00e9cemment lanc\u00e9 sa derni\u00e8re campagne \u201cPicture Them Naked\u201d pour promouvoir les paris sportifs sur PlayNow d'une mani\u00e8re non conventionnelle.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/casinolion.ca\/fr\/news\/bclc-promotes-playnow-in-unconventional-manner\/","og_locale":"fr_CA","og_type":"article","og_title":"BCLC Promotes PlayNow in Unconventional Ad Campaign","og_description":"The British Columbia Lottery Corporation has recently launched its latest campaign \u201cPicture Them Naked\u201d to promote sports betting on PlayNow in an unconventional way","og_url":"https:\/\/casinolion.ca\/fr\/news\/bclc-promotes-playnow-in-unconventional-manner\/","article_published_time":"2023-09-20T08:05:23+00:00","article_modified_time":"2023-09-20T08:05:52+00:00","og_image":[{"width":650,"height":433,"url":"https:\/\/casinolion.ca\/wp-content\/uploads\/2023\/09\/bclc.jpg","type":"image\/jpeg"}],"author":"Yolina","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"Yolina","Estimation du temps de lecture":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/casinolion.ca\/fr\/news\/bclc-promotes-playnow-in-unconventional-manner\/","url":"https:\/\/casinolion.ca\/fr\/news\/bclc-promotes-playnow-in-unconventional-manner\/","name":"BCLC fait la promotion de PlayNow dans une campagne publicitaire non conventionnelle","isPartOf":{"@id":"https:\/\/casinolion.ca\/fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/casinolion.ca\/fr\/news\/bclc-promotes-playnow-in-unconventional-manner\/#primaryimage"},"image":{"@id":"https:\/\/casinolion.ca\/fr\/news\/bclc-promotes-playnow-in-unconventional-manner\/#primaryimage"},"thumbnailUrl":"https:\/\/casinolion.ca\/wp-content\/uploads\/2023\/09\/bclc.jpg","datePublished":"2023-09-20T08:05:23+00:00","dateModified":"2023-09-20T08:05:52+00:00","author":{"@id":"https:\/\/casinolion.ca\/fr\/#\/schema\/person\/fafa4f08a6e54df1e174d52200ab2e86"},"description":"La British Columbia Lottery Corporation a r\u00e9cemment lanc\u00e9 sa derni\u00e8re campagne \u201cPicture Them Naked\u201d pour promouvoir les paris sportifs sur PlayNow d'une mani\u00e8re non conventionnelle.","breadcrumb":{"@id":"https:\/\/casinolion.ca\/fr\/news\/bclc-promotes-playnow-in-unconventional-manner\/#breadcrumb"},"inLanguage":"fr-CA","potentialAction":[{"@type":"ReadAction","target":["https:\/\/casinolion.ca\/fr\/news\/bclc-promotes-playnow-in-unconventional-manner\/"]}]},{"@type":"ImageObject","inLanguage":"fr-CA","@id":"https:\/\/casinolion.ca\/fr\/news\/bclc-promotes-playnow-in-unconventional-manner\/#primaryimage","url":"https:\/\/casinolion.ca\/wp-content\/uploads\/2023\/09\/bclc.jpg","contentUrl":"https:\/\/casinolion.ca\/wp-content\/uploads\/2023\/09\/bclc.jpg","width":650,"height":433},{"@type":"BreadcrumbList","@id":"https:\/\/casinolion.ca\/fr\/news\/bclc-promotes-playnow-in-unconventional-manner\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/casinolion.ca\/"},{"@type":"ListItem","position":2,"name":"BCLC Promotes PlayNow in Unconventional Ad Campaign"}]},{"@type":"WebSite","@id":"https:\/\/casinolion.ca\/fr\/#website","url":"https:\/\/casinolion.ca\/fr\/","name":"","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/casinolion.ca\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-CA"},{"@type":"Person","@id":"https:\/\/casinolion.ca\/fr\/#\/schema\/person\/fafa4f08a6e54df1e174d52200ab2e86","name":"Yolina","image":{"@type":"ImageObject","inLanguage":"fr-CA","@id":"https:\/\/casinolion.ca\/fr\/#\/schema\/person\/image\/","url":"https:\/\/www.canadiancasinos.ca\/wp-content\/uploads\/2024\/01\/yolina-1-96x96.jpg","contentUrl":"https:\/\/www.canadiancasinos.ca\/wp-content\/uploads\/2024\/01\/yolina-1-96x96.jpg","caption":"Yolina"},"description":"Ces derni\u00e8res ann\u00e9es, Yolina a suivi de pr\u00e8s les derniers d\u00e9veloppements sur la sc\u00e8ne canadienne des jeux, surveillant les offres de jeux terrestres, de loterie et en ligne. La nature dynamique de la loterie locale et des casinos, ainsi que les opportunit\u00e9s qui s'offrent au Canada, attisent son enthousiasme pour ce qui est \u00e0 venir. Passionn\u00e9e de paris sportifs, Yolina passe son temps libre dans son habitat naturel, \u00e0 tourner les pages de biographies et \u00e0 rattraper les derniers podcasts de com\u00e9die stand-up.","url":"https:\/\/casinolion.ca\/fr\/author\/yolina\/"}]}},"_links":{"self":[{"href":"https:\/\/casinolion.ca\/fr\/wp-json\/wp\/v2\/posts\/20585","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/casinolion.ca\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/casinolion.ca\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/casinolion.ca\/fr\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/casinolion.ca\/fr\/wp-json\/wp\/v2\/comments?post=20585"}],"version-history":[{"count":0,"href":"https:\/\/casinolion.ca\/fr\/wp-json\/wp\/v2\/posts\/20585\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/casinolion.ca\/fr\/wp-json\/wp\/v2\/media\/20577"}],"wp:attachment":[{"href":"https:\/\/casinolion.ca\/fr\/wp-json\/wp\/v2\/media?parent=20585"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/casinolion.ca\/fr\/wp-json\/wp\/v2\/categories?post=20585"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/casinolion.ca\/fr\/wp-json\/wp\/v2\/tags?post=20585"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}