{"id":22832,"date":"2024-01-12T08:36:58","date_gmt":"2024-01-12T08:36:58","guid":{"rendered":"https:\/\/www.canadiancasinos.ca\/?p=22832"},"modified":"2024-01-12T08:36:58","modified_gmt":"2024-01-12T08:36:58","slug":"cgas-paul-burns-talks-importance-of-advertising","status":"publish","type":"post","link":"https:\/\/casinolion.ca\/fr\/news\/cgas-paul-burns-talks-importance-of-advertising\/","title":{"rendered":"Paul Burns, de CGA, parle de l'importance de la publicit\u00e9"},"content":{"rendered":"

Les op\u00e9rateurs du secteur r\u00e9glement\u00e9 des jeux en ligne de l'Ontario attendent patiemment des \u00e9claircissements sur les nouvelles normes en mati\u00e8re de publicit\u00e9 sur les paris. Entre-temps, le pr\u00e9sident de la Canadian Gaming Association, Paul Burns, a r\u00e9cemment \u00e9voqu\u00e9 l'importance de la publicit\u00e9 sur un march\u00e9 r\u00e9glement\u00e9. Il estime \u00e9galement que les op\u00e9rateurs se sont attach\u00e9s \u00e0 respecter les r\u00e8gles depuis le lancement du secteur.<\/p>\n

En avril 2022, la province de Heartland est devenue la premi\u00e8re juridiction canadienne \u00e0 ouvrir son mod\u00e8le de jeu sur internet aux op\u00e9rateurs priv\u00e9s. Cependant, cela a conduit \u00e0 un afflux de publicit\u00e9s pour les paris de la part des marques, et la Commission des alcools et des jeux de l'Ontario n'a pas eu d'autre choix que d'imposer certaines restrictions sur le marketing. Ainsi, elle a interdit l'utilisation d'athl\u00e8tes professionnels et de c\u00e9l\u00e9brit\u00e9s dans ces publicit\u00e9s.<\/p>\n

Les normes sont vagues, dit Burns<\/h2>\n

\"\"<\/p>\n

Lors d'une interview, M. Burns a fait remarquer que la publicit\u00e9 est un \u00e9l\u00e9ment important dans un march\u00e9 r\u00e9glement\u00e9, car elle est un privil\u00e8ge pour les op\u00e9rateurs<\/strong>. Il estime que depuis le lancement du march\u00e9, tous les op\u00e9rateurs agr\u00e9\u00e9s ont essay\u00e9 de respecter les normes provinciales et ne pense pas que le marketing des op\u00e9rateurs ait eu pour but d'attirer des mineurs.<\/p>\n

Il a qualifi\u00e9 de tr\u00e8s \u00e9motionnel le d\u00e9bat entre les op\u00e9rateurs l\u00e9gaux et les personnes pr\u00e9occup\u00e9es par le volume de publicit\u00e9 pour les paris sportifs \u00e0 la t\u00e9l\u00e9vision. Comme indiqu\u00e9 pr\u00e9c\u00e9demment, l'AGCO a accept\u00e9 de limiter les publicit\u00e9s dans la province et a eu recours \u00e0 des mesures d'incitation. l'interdiction pour les c\u00e9l\u00e9brit\u00e9s de participer \u00e0 de telles promotions.<\/strong> Toutefois, les nouvelles normes entreront en vigueur le 28 f\u00e9vrier 2024.<\/p>\n

Selon les nouvelles normes, les athl\u00e8tes actifs ou retrait\u00e9s ne peuvent pas \u00eatre utilis\u00e9s dans la publicit\u00e9, sauf s'il s'agit de promouvoir le jeu responsable. Cela s'applique \u00e9galement aux personnages de dessins anim\u00e9s, aux symboles, aux mod\u00e8les, aux influenceurs des m\u00e9dias sociaux, aux c\u00e9l\u00e9brit\u00e9s ou aux artistes, qui seraient probablement qui devrait plaire aux mineurs.<\/strong> Toutefois, cette formulation est vague et les op\u00e9rateurs se demandent ce qui est consid\u00e9r\u00e9 comme tel.<\/p>\n

M. Burns consid\u00e8re \u00e9galement que les nouveaux protocoles pr\u00eatent \u00e0 confusion, alors que lui-m\u00eame et la CGA continuent \u00e0 travailler pour recueillir davantage d'informations aupr\u00e8s des membres de l'association pour l'AGCO. Il a d\u00e9clar\u00e9 que les le calendrier des changements \u00e9tait bas\u00e9 sur l'\u00e9motion<\/strong> Il a ajout\u00e9 qu'il n'y avait pas beaucoup de faits \u00e0 l'appui. Enfin, il a indiqu\u00e9 que les annonces ont d\u00e9j\u00e0 commenc\u00e9 \u00e0 se calmer et que le march\u00e9 commencera bient\u00f4t \u00e0 m\u00fbrir.<\/p>\n

Le d\u00e9put\u00e9 europ\u00e9en demande des mesures suppl\u00e9mentaires<\/h2>\n

Cependant, D\u00e9put\u00e9e provinciale Lisa Gretzky<\/strong> ne pense pas que l'interdiction des c\u00e9l\u00e9brit\u00e9s dans les publicit\u00e9s soit suffisante et demande d'autres mesures. Auparavant, quatre membres du NPD de l'Ontario, dont Mme Gretzky, ont pr\u00e9sent\u00e9 des projets de loi d'initiative parlementaire en vue d'une interdiction des c\u00e9l\u00e9brit\u00e9s dans les publicit\u00e9s. carr\u00e9ment<\/a> l'interdiction de toutes les publicit\u00e9s pour les jeux en ligne. Elle esp\u00e8re que le gouvernement se rendra compte de l'importance de cette l\u00e9gislation et qu'il l'examinera en deuxi\u00e8me lecture.<\/p>\n

En outre, la navigation n'a pas \u00e9t\u00e9 facile pour certains op\u00e9rateurs et fournisseurs du secteur des jeux en ligne de l'Ontario, car depuis son lancement, l'AGCO a inflig\u00e9 de nombreuses amendes. L'une d'entre elles \u00e9tait Les manquements pr\u00e9sum\u00e9s d'Apollo Entertainment<\/strong> en raison de plusieurs violations des protocoles de jeu responsable. La soci\u00e9t\u00e9 a \u00e9t\u00e9 impos\u00e9e<\/a> une amende de 100 000 CA$ de la part de l'autorit\u00e9 de r\u00e9gulation.<\/p>\n

Source : \u201cLa publicit\u00e9, un \u00e9l\u00e9ment important d'un march\u00e9 r\u00e9glement\u00e9\u201c<\/a>\u201d Gaming News Canada<\/em>, Le 11 janvier 2024<\/p>","protected":false},"excerpt":{"rendered":"

Les op\u00e9rateurs du secteur r\u00e9glement\u00e9 des jeux en ligne de l'Ontario attendent patiemment des \u00e9claircissements sur les nouvelles normes en mati\u00e8re de publicit\u00e9 sur les paris. Entre-temps, le pr\u00e9sident de la Canadian Gaming Association, Paul Burns, a r\u00e9cemment \u00e9voqu\u00e9 l'importance de la publicit\u00e9 sur un march\u00e9 r\u00e9glement\u00e9. Il estime \u00e9galement que les op\u00e9rateurs se sont attach\u00e9s \u00e0 respecter les r\u00e8gles depuis le lancement du secteur. [...]<\/p>","protected":false},"author":6,"featured_media":15909,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[70],"tags":[],"class_list":["post-22832","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"yoast_head":"\nCGA\u2019s Paul Burns Talks Importance of Advertising<\/title>\n<meta name=\"description\" content=\"As iGaming operators in Ontario wait for advertising guidance from the Alcohol and Gaming Commission of Ontario, CGA\u2019s Paul Burns discusses the importance of ads\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/casinolion.ca\/fr\/news\/cgas-paul-burns-talks-importance-of-advertising\/\" \/>\n<meta property=\"og:locale\" content=\"fr_CA\" \/>\n<meta property=\"og:type\" content=\"article\" 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