{"id":6022,"date":"2018-11-27T13:56:29","date_gmt":"2018-11-27T13:56:29","guid":{"rendered":"https:\/\/www.bestcasinoscanada.com\/?p=6022"},"modified":"2018-11-27T13:56:29","modified_gmt":"2018-11-27T13:56:29","slug":"renovated-playtime-casino-seeks-to-put-a-90-sq-foot-billboard-despite-kelowna-existing-ban","status":"publish","type":"post","link":"https:\/\/casinolion.ca\/fr\/news\/renovated-playtime-casino-seeks-to-put-a-90-sq-foot-billboard-despite-kelowna-existing-ban\/","title":{"rendered":"Le Playtime Casino r\u00e9nov\u00e9 cherche \u00e0 installer un panneau d'affichage de 90 pieds carr\u00e9s malgr\u00e9 l'interdiction existante \u00e0 Kelowna"},"content":{"rendered":"

La ville de Kelowna est confront\u00e9e \u00e0 une situation plut\u00f4t difficile en ce qui concerne la publicit\u00e9 li\u00e9e \u00e0 l'un de ses casinos les plus populaires. Playtime Casino<\/a> est pr\u00eat \u00e0 installer un grand panneau d'affichage \u00e9lectronique au-dessus de son entr\u00e9e principale. les urbanistes ne sont pas d'accord avec le plan propos\u00e9<\/strong>. <\/p>\n

Ce n'est un secret pour personne que les d\u00e9veloppeurs et les exploitants de casinos consacrent beaucoup d'efforts \u00e0 attirer le plus grand nombre de personnes dans leurs \u00e9tablissements de jeux et que la publicit\u00e9 est plus qu'importante. Cela peut se faire par le biais de mat\u00e9riel promotionnel, de publicit\u00e9s t\u00e9l\u00e9vis\u00e9es ou simplement de panneaux d'affichage traditionnels diss\u00e9min\u00e9s dans la communaut\u00e9. Aujourd'hui, le casino r\u00e9cemment r\u00e9nov\u00e9 et supervis\u00e9 par Gateway Casinos<\/a> a annonc\u00e9 son intention de introduire un panneau d'affichage lumineux au-dessus de son entr\u00e9e principale<\/strong>, mais les urbanistes locaux semblent s'y opposer. <\/p>\n

Le site du casino est confront\u00e9 \u00e0 l'opposition des afficheurs<\/h2>\n

\"\"La d\u00e9cision annonc\u00e9e est en violation directe de la politique r\u00e9cemment approuv\u00e9e qui interdit strictement l'utilisation de panneaux d'affichage \u00e9lectronique dans une grande partie de la ville. Comme cela a \u00e9t\u00e9 vot\u00e9 \u00e0 la fin du mois d'ao\u00fbt, seules les organisations culturelles, r\u00e9cr\u00e9atives ou institutionnelles devraient \u00eatre autoris\u00e9es \u00e0 installer leurs panneaux dans la ville, \u00e9tant donn\u00e9 que leurs incitations \u00e0 la publicit\u00e9 sont les plus importantes. b\u00e9n\u00e9fique pour la communaut\u00e9<\/strong> et pas seulement \u00e0 une entreprise donn\u00e9e.<\/p>\n

Le principal op\u00e9rateur de casinos souhaite introduire un panneau d'affichage de 90 pieds carr\u00e9s sur la rue Water<\/strong> o\u00f9 il pouvait \u00eatre facilement rep\u00e9r\u00e9 par les passants et les voitures en raison de sa taille consid\u00e9rable. Ce nouvel ajout est pr\u00e9vu parall\u00e8lement \u00e0 la r\u00e9novation qui est en cours sur le site. Quelque CA$12 millions d'euros ont \u00e9t\u00e9 investis dans le site afin de le r\u00e9nover compl\u00e8tement et de le transformer de Casino de Lake City<\/strong> au Playtime Casino Kelowna. <\/p>\n

La direction du casino avait d\u00e9pos\u00e9 une premi\u00e8re demande pour ce type de panneau en juin, alors qu'il n'y avait pas d'interdiction. Aujourd'hui, les choses se sont compliqu\u00e9es, Jagtar Nijar, directeur administratif de Gateway Casinos and Entertainment<\/strong>, esp\u00e8re convaincre la ville qu'un tel conseil est exactement ce dont la r\u00e9gion a besoin en ce moment. <\/p>\n

Avantages pour la Communaut\u00e9<\/h2>\n

Le panneau d'affichage n'est pas seulement destin\u00e9 \u00e0 promouvoir l'\u00e9tablissement en tant que centre de jeu, mais aussi \u00e0 informer les habitants de Kelowna des \u00e9v\u00e9nements \u00e0 venir organis\u00e9s par le casino ou des innovations apport\u00e9es \u00e0 l'\u00e9tablissement de jeu. Playtime Casino aura la possibilit\u00e9 de promouvoir toute nouvelle offre de jeux install\u00e9e<\/strong> ce qui permettra d'am\u00e9liorer ses performances g\u00e9n\u00e9rales et d'attirer de nouveaux clients dans le casino. M\u00eame s'il s'agit de son objectif initial, le conseil d'administration sera \u00e9galement utilis\u00e9 au profit de la communaut\u00e9.<\/p>\n

Il serait capable de afficher des informations sensibles au facteur temps<\/strong>, Il s'agit d'annonces de personnes disparues ou de mises \u00e0 jour sur les risques d'incendie de for\u00eat ou sur la situation r\u00e9elle des incendies de for\u00eat dans la r\u00e9gion. Par ailleurs, aucune entreprise ne fera de publicit\u00e9 pour ses produits par l'interm\u00e9diaire du panneau propos\u00e9, ce qui constitue \u00e9galement un argument de vente essentiel, selon la direction du casino. Le conseil municipal examinera la situation controvers\u00e9e le 4 d\u00e9cembre et votera pour approuver ou non la d\u00e9rogation n\u00e9cessaire \u00e0 l'installation du panneau d'affichage.<\/p>\n

Le changement de marque a \u00e9t\u00e9 finalis\u00e9 en mars dernier et le nouveau casino a \u00e9t\u00e9 mis en service \u00e0 la suite de l'inauguration de l'\u00e9tablissement. un investissement initial d'environ CA$3,6 millions d'euros<\/strong>. Le site accueille \u00e9galement deux restaurants flambant neufs offrant aux joueurs un large \u00e9ventail d'options de restauration, tandis que le casino lui-m\u00eame a fait l'objet d'une r\u00e9novation et a vu l'introduction d'un grand nombre de nouveaux appareils de jeu. En cons\u00e9quence, l'\u00e9tage avait le potentiel de fournir un emploi permanent \u00e0 50 personnes suppl\u00e9mentaires.<\/p>","protected":false},"excerpt":{"rendered":"

La ville de Kelowna est confront\u00e9e \u00e0 une situation plut\u00f4t difficile en ce qui concerne la publicit\u00e9 li\u00e9e \u00e0 l'un de ses casinos les plus populaires. Playtime Casino souhaite installer un grand panneau d'affichage \u00e9lectronique au-dessus de son entr\u00e9e principale, mais il s'av\u00e8re que les urbanistes ne sont pas d'accord avec le plan propos\u00e9. Ce n'est pas un secret [...]<\/p>","protected":false},"author":6,"featured_media":6025,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[70],"tags":[],"class_list":["post-6022","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"yoast_head":"\nRenovated Playtime Casino Seeks to Put a 90-Sq-foot Billboard Despite Kelowna Existing Ban<\/title>\n<meta name=\"description\" content=\"Kelowna's recently renovated and rebranded Playtime Casino wants to place an electronic billboard above its main entrance breaching existing city policy\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/casinolion.ca\/fr\/news\/renovated-playtime-casino-seeks-to-put-a-90-sq-foot-billboard-despite-kelowna-existing-ban\/\" \/>\n<meta property=\"og:locale\" content=\"fr_CA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Renovated Playtime Casino Seeks to Put a 90-Sq-foot Billboard Despite Kelowna Existing Ban\" \/>\n<meta property=\"og:description\" content=\"Kelowna's recently renovated and rebranded Playtime Casino wants to place an electronic billboard above its main entrance breaching existing city policy\" \/>\n<meta property=\"og:url\" content=\"https:\/\/casinolion.ca\/fr\/news\/renovated-playtime-casino-seeks-to-put-a-90-sq-foot-billboard-despite-kelowna-existing-ban\/\" \/>\n<meta property=\"article:published_time\" content=\"2018-11-27T13:56:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/casinolion.ca\/wp-content\/uploads\/2018\/11\/playtime-casino.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"750\" \/>\n\t<meta property=\"og:image:height\" content=\"433\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta 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