{"id":9349,"date":"2019-11-01T08:32:43","date_gmt":"2019-11-01T08:32:43","guid":{"rendered":"https:\/\/www.canadiancasinos.ca\/?p=9349"},"modified":"2019-11-01T08:32:43","modified_gmt":"2019-11-01T08:32:43","slug":"poltergeist-caught-on-tape-in-quebec-convenience-stores-selling-scratch-tickets","status":"publish","type":"post","link":"https:\/\/casinolion.ca\/fr\/news\/poltergeist-caught-on-tape-in-quebec-convenience-stores-selling-scratch-tickets\/","title":{"rendered":"Un poltergeist film\u00e9 dans des d\u00e9panneurs du Qu\u00e9bec vendant des tickets \u00e0 gratter"},"content":{"rendered":"<p>La saison des \u00e9pouvantements est \u00e0 nos portes et Loto-Qu\u00e9bec sait comment la c\u00e9l\u00e9brer de la fa\u00e7on la plus effrayante qui soit. En collaboration avec l'entreprise canadienne de services cr\u00e9atifs Sid Lee, la soci\u00e9t\u00e9 d'\u00c9tat a r\u00e9v\u00e9l\u00e9 tout ce qui se passe d'effrayant dans les d\u00e9panneurs en offrant l'effroyable <em>Phobie<\/em> ticket \u00e0 gratter. Quatre localit\u00e9s de la province ont diffus\u00e9 des images d'activit\u00e9s paranormales et poltergeist.<\/p>\n<p>\u00c0 cette \u00e9poque de l'ann\u00e9e, il est courant de voir des choses effrayantes partout et de se connecter \u00e0 son c\u00f4t\u00e9 obscur, car les gens sont fascin\u00e9s par l'inconnu. Affronter ses peurs de front est \u00e9galement l'une des caract\u00e9ristiques communes des jours pr\u00e9c\u00e9dant Halloween, le Dia de los Muertos et la Toussaint. Loto-Qu\u00e9bec a voulu perp\u00e9tuer une tradition pour la deuxi\u00e8me ann\u00e9e cons\u00e9cutive en s'associant une fois de plus \u00e0 l'entreprise montr\u00e9alaise Sid Lee.<\/p>\n<h2>La saison effrayante de Loto-Qu\u00e9bec<\/h2>\n<p><img decoding=\"async\" class=\"size-full wp-image-8912 aligncenter\" src=\"https:\/\/www.casinolion.ca\/wp-content\/uploads\/2019\/09\/loto_quebec_.jpg\" alt=\"\" width=\"750\" height=\"433\" srcset=\"https:\/\/casinolion.ca\/wp-content\/uploads\/2019\/09\/loto_quebec_.jpg 750w, https:\/\/casinolion.ca\/wp-content\/uploads\/2019\/09\/loto_quebec_-300x173.jpg 300w, https:\/\/casinolion.ca\/wp-content\/uploads\/2019\/09\/loto_quebec_-62x36.jpg 62w, https:\/\/casinolion.ca\/wp-content\/uploads\/2019\/09\/loto_quebec_-156x90.jpg 156w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/p>\n<p>La promotion des offres de loterie est essentielle au succ\u00e8s de leurs ventes et \u00e0 leur popularit\u00e9 croissante. Dans l'esprit de l'effrayante saison, l'entreprise cr\u00e9ative a imagin\u00e9 le concept promotionnel suivant <strong>La vid\u00e9osurveillance r\u00e9v\u00e8le une activit\u00e9 paranormale dans les commerces de d\u00e9tail du Qu\u00e9bec<\/strong> offrant un ticket \u00e0 gratter particulier - le <em>Phobie<\/em> un. C'est en laissant une impression durable et en jouant avec les plus grandes peurs des gens que la campagne a eu un v\u00e9ritable impact.<\/p>\n<ul>\n<li><a href=\"https:\/\/casinolion.ca\/fr\/loto-quebec-reminds-lottery-winners-to-take-a-deep-breath-before-screaming-with-joy\/\" target=\"_blank\" rel=\"noopener noreferrer\">Loto-Qu\u00e9bec rappelle aux gagnants de la loterie de respirer profond\u00e9ment avant de crier de joie<\/a><\/li>\n<\/ul>\n<p>Le ticket \u00e0 gratter susmentionn\u00e9 revient pour le plus grand plaisir de nombreux joueurs, permettant aux gens de<strong> choisir entre plusieurs th\u00e8mes inqui\u00e9tants.<\/strong> Les billets de loterie instantan\u00e9e premium sont d\u00e9clin\u00e9s en trois vari\u00e9t\u00e9s : la peur du paranormal avec un fant\u00f4me \u00e0 l'allure inqui\u00e9tante, la peur des reptiles avec un serpent venimeux, ainsi que la peur des zombies. <strong>la main d'un cadavre couverte de cafards<\/strong>. Tous trois se caract\u00e9risent par une qualit\u00e9 d'image sup\u00e9rieure, ainsi que par une sensation de qualit\u00e9 sup\u00e9rieure.<\/p>\n<ul>\n<li><a href=\"https:\/\/casinolion.ca\/fr\/huron-wendat-nation-envisions-casino-in-wendake-area-teaming-up-with-loto-quebec\/\" target=\"_blank\" rel=\"noopener noreferrer\">La Nation huronne-wendat envisage un casino dans la r\u00e9gion de Wendake en faisant \u00e9quipe avec Loto-Qu\u00e9bec<\/a><\/li>\n<\/ul>\n<p>Loto-Qu\u00e9bec a fait appel \u00e0 quatre d\u00e9panneurs afin de populariser la campagne. Les magasins ont affich\u00e9 <strong>les images de vid\u00e9osurveillance montrant des activit\u00e9s de poltergeist<\/strong> comme si les \u00e9tranges vid\u00e9os avaient \u00e9t\u00e9 prises sur l'un de leurs sites. L'impact a \u00e9t\u00e9 le moteur principal de cette campagne unique visant \u00e0 rendre l'ensemble aussi authentique que possible.<\/p>\n<h2>Sid Lee lance une campagne de promotion<\/h2>\n<p>La publication des vid\u00e9os sur les m\u00e9dias sociaux a permis de toucher le plus grand nombre de personnes possible dans les quatre magasins de proximit\u00e9. Nombre d'entre elles sont des joueurs de loterie potentiels qui pourraient \u00eatre int\u00e9ress\u00e9s et m\u00eame croire que les images des cam\u00e9ras de surveillance sont r\u00e9elles. <strong>Red Roof, R. Patenaude, Peluso et Chez Moe<\/strong> Les magasins de proximit\u00e9 ont r\u00e9ussi \u00e0 cumuler plus de 400 000 vues.<\/p>\n<ul>\n<li><a href=\"https:\/\/casinolion.ca\/fr\/loto-quebec-teams-up-with-inspired-entertainment-for-rejuvenated-espacejeux-com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Loto-Qu\u00e9bec s'associe \u00e0 Inspired Entertainment pour rajeunir Espacejeux.com<\/a><\/li>\n<\/ul>\n<p>La conversation a \u00e9galement \u00e9t\u00e9 fervente dans la section des commentaires, d\u00e9passant les 4 300 opinions partag\u00e9es pendant une semaine. <strong>Alex B\u00e9land, directeur de la cr\u00e9ation chez Sid Lee,<\/strong> a d\u00e9clar\u00e9 que la nouvelle campagne visait \u00e0 toucher le plus grand nombre possible de net-citoyens potentiellement int\u00e9ress\u00e9s par les tickets \u00e0 gratter. Elle a \u00e9galement ouvert une conversation sur l'existence d'apparitions et d'une vie apr\u00e8s la mort en rendant les s\u00e9quences vid\u00e9o r\u00e9elles.<\/p>\n<ul>\n<li><a href=\"https:\/\/casinolion.ca\/fr\/loto-quebec-revamps-lottery-kiosks-with-brand-new-qled-tvs-and-more\/\" target=\"_blank\" rel=\"noopener noreferrer\">Loto-Qu\u00e9bec renouvelle ses kiosques de loterie avec de nouveaux t\u00e9l\u00e9viseurs QLED et plus encore.<\/a><\/li>\n<\/ul>\n<p>Ce n'est pas la premi\u00e8re fois que Loto-Qu\u00e9bec s'associe \u00e0 l'entreprise innovante. Mi-septembre, <strong>Loto-Qu\u00e9bec a travaill\u00e9 d'arrache-pied sur sa nouvelle campagne publicitaire Lotto MAX.<\/strong> Son id\u00e9e principale est que la premi\u00e8re r\u00e9ponse \u00e0 une situation donn\u00e9e peut ne pas \u00eatre la plus proportionn\u00e9e. Le concept de Sid Lee exprim\u00e9 dans la campagne promotionnelle est que les possessions mat\u00e9rielles ne sont pas le seul but de la vie.<\/p>","protected":false},"excerpt":{"rendered":"<p>La saison des \u00e9pouvantements est \u00e0 nos portes et Loto-Qu\u00e9bec sait comment la c\u00e9l\u00e9brer de la mani\u00e8re la plus effrayante qui soit. En collaboration avec la firme canadienne de services cr\u00e9atifs Sid Lee, la soci\u00e9t\u00e9 d'\u00c9tat a r\u00e9v\u00e9l\u00e9 tout ce qui se passe d'effrayant dans les d\u00e9panneurs offrant l'horrible billet \u00e0 gratter Phobie. Quatre \u00e9tablissements de la province ont diffus\u00e9 des images de poltergeist paranormaux [...]<\/p>","protected":false},"author":6,"featured_media":7122,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[70],"tags":[],"class_list":["post-9349","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Poltergeist Caught on Tape in Quebec Convenience Stores Selling Scratch Tickets<\/title>\n<meta name=\"description\" content=\"Four locations across the province issued footage of paranormal poltergeist activity. 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